Hunger Games: Effie Trinket and Caesar Flickerman in Capitol Couture

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The folks over at Lionsgate really know how to use social media in promoting their biggest franchise property: The Hunger Games. (Yep, bigger than Twilight even… thank god.) First it was simply announcing the Catching Fire cast on Facebook, with which was an obvious build up to the biggest announcement, the casting of Sam Claflin as Finnick Odair.

No they’re bringing back one of the best campaigns used to promote the first film: Capitol Couture. The re-launched Tumblr blog currently features a new portrait of Effie Trinkett, but if you head over to Fandango you also get a sneak peak of Caesar Flickerman’s Capitol Couture portrait. You also can expect more portraits to be added to those empty chairs now feature on Instagram and Facebook.

But let me save you a click. Here are the portrait of Effie and Caesar from Capitol Couture:

Just 261 days to go until Catching Fire hits theaters, Hunger Games fans. 261 very long days.