WB Is Going Day And Date With VERONICA MARS

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If you don’t live in one of the maybe dozen cities that will actually be playing the Veronica Mars movie in a theater, don’t fret. Warner Bros. has announced that they plan a day and date release on VOD for the crowd-funded return of Ms. Mars.

When the film drops in theaters on March 14, Veronica Mars will also be available on iTunes, Amazon and other VOD outlets. Part of the release strategy steams from the fact that Kickstarter donors who gave $35 or more were set to receive a digital copy of the film after the theatrical release. Well, it looks like that digital copy will be delivered on the same day instead of having to wait a week or two.

For Warner Bros., this gives them a chance to experiment with day and date VOD releasing, something the major studios have avoided for any number of bid-ness reasons.

For me, I’m just happy that I can free up my SXSW schedule now. Instead of going to the World Premiere, I’ll just wait a week for my own little living room premiere.