PR fool uses Hudson family tragedy to sell bedside gun rack
I haven’t posted about the tragic events that took place this week involving Academy Award winner Jennifer Hudson’s family. I did it intentionally. No statement of support on a blog could ease their pain. It was just too big, too devastating.
But I’m writing about it now. Some fool PR guy has forced me to do so.
Being someone who writes press releases for a living, I know that there are benefits to writing topical press releases. But there’s a fine line between taking advantage of a cultural trend and soulless attention grabbing.
This press release, changed since its first posting, falls into the latter category.
Original headline: Could a Bedside Shotgun Rack Have Saved Jennifer Hudson’s Family from Tragic Death?
Original lede: Tragedy strikes in a Chicago home leaving 3 people dead and an Oscar winner forced to identify the bodies of her family. Jennifer Hudson’s mother and brother were gunned down in their home Friday. Could an invaluable device have saved their lives? It’s called The BackUp and it is a bedside shotgun rack.
The Chicago Trib has the original full text release.
While this stupid press release is probably the last thing on the Hudson family’s mind right now, I do hope Jennifer Hudson’s attorney is paying attention.
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